Namada is pleased to introduce its Visual Identity Kit, thoughtfully designed to align with Namada's long term mission and vision.
The Essence of Namada
First on the agenda is the unique personality that Namada brings to the table. It strikes a balanced tone—direct without being imposing, informative but never monotonous, and playful while maintaining respect for the subject of privacy. Namada aims to make privacy relatable and approachable.
While many projects have logos, Namada’s is crafted to convey more than just brand recognition. The distinctive 'N' serves as a representation of the varied assets held within the Namada shielded pools.
Namada opts for a colour scheme that deviates from the conventional, dark tones often associated with privacy. With shades like the Namada Yellow and the Cybernetic Cyan, the goal is to offer a brighter outlook on what privacy can mean in the digital age.
Remember, colours aren't just visuals; they're emotional cues. Lead with Namada Yellow and Incognito Black, using Cybernetic Cyan and WASM White as accents.
A Focus on Readability
Ditch the antiquated fonts; Namada features a typography suite grounded in modernity and accessibility. This choice reflects an effort to communicate clearly and effectively, embodying the brand’s mission in every letter.
Go Nuts with Graphics and Anime
Beyond logos and color schemes, the Namada Visual Identity Kit also offers a treasure trove of graphical assets and anime-inspired illustrations. These elements are designed to complement the core identity of Namada, providing avenues for creative expression within the community. Beyond the standard visual elements,
Please download them and use them! Feel free to modify them with text overlays as you see fit. More assets will continually be added to this folder, so please check in regularly!
Join the Makers and Shakers
The Namada Visual Identity Kit is more than a set of guidelines for design professionals. Whether you're a code wizard, a meme lord, or simply someone who's all in on the Namada mission, this kit's your playground! So grab those downloadable assets and unleash your creative beast!
Explore Namada's architecture and possibilities by setting up a local network. Experiment, innovate, and understand.
Namada is a Proof-of-Stake Layer 1 blockchain protocol that delivers multichain, asset-agnostic privacy. Utilizing advanced zk-SNARKs technology, Namada facilitates indistinguishable transactions for various assets in its unique Multi-Asset Shielded Pool (MASP). Developed by Heliax in the Anoma ecosystem, Namada is working toward a future where digital asset privacy becomes the norm, not the exception.