Visual Identity

Building TheNamada Community

  1. Overview

    Namada seeks to challenge and redefine the narrative around data protection. The brand distances itself from any negative connotations of hiding, obscurity, darkness, hooded figures etc, emphasizing instead data protection rights and the empowering ability to choose when, what, and who you share your information with, as a public good and necessary precondition for safe, secure digital spaces and the ability to ensure a luminous future.

  2. Namada's Personality

    • Direct
      Yet Unimposing

      Aim for clarity without coercion

    • Informative
      but not dry

      Aim for insights without monotony

    • Playful
      Yet Respectful

      Lighthearted but never frivolous

  3. Logos


    The symbol of Namada is more than a mere graphical element; it embodies the convergence of multiple assets within Namada's shielded pool, forming the distinctive letter “N”.


    Namada's wordmark has a shielded and unshielded text version, which is locked up together. This can be used as a singular element or combined with the symbol.

    Where possible we encourage the use of the animated logo which can be found in the assets pack.

    Feel free to get creative with the use of the logo but please respect its form and avoid distorting or modifying in a way that is detrimental to its existing form.

    Multiple colours and formats can be found in the pack below.

    • Symbol

      Namada Logo - Symbol
    • Wordmark

      Namada Logo - Wordmark
    • Combined Horizontal

      Namada Logo - Combined Horizontal
    • Combined Vertical

      Namada Logo - Combined Vertical
  4. Colours

    Namada colour palette

    • Namada Yellow
    • Incognito Black
    • Cybernetic Cyan
    • Wasm White

    Colour combinations

    Namada colours are the backbone in identifying the brand, with a brightness that is not only distinctive and memorable but which connotes the brighter future that Namada envisions.

    When creating content for Namada try and lead with the yellow and black but feel free to use the accent colours as needed

    Please also be mindful of clashing colour combos that are hard to read as outlined

  5. Typography

    Space Grotesk

    The right to financial data protection is not a claim to secrecy but an assertion of human dignity.


    Space Grotesk Regular All Caps




    The right to financial data protection is not a claim to secrecy but an assertion of human dignity.

    It acknowledges that our financial transactions are more than mere numbers; they are reflections of our values, choices, relationships, and, ultimately, our identity.

    To expose them indiscriminately by default is to lay bare the intricacies of a person's life, leaving them vulnerable and stripped of a vital dimension of their humanity.

    Financial data protection, thus, is a vital principle that must be nurtured and defended.


    • Unified Shielded Set
    • Shielded Actions for DeFi
    • IBC Interoperability
    • Two-Way
    • Ethereum Bridge
    • Earn Rewards
    • For Shielding
    • Your Assets


    🟡 ⚫ 🟨 ⬛


    Telegram sticker example 01Telegram sticker example 02
  6. Graphic Assets

    • Dot grid

      Dot grid illustration

      Namada's dot grid visually links the Namada brand to its mother ship, Anoma. As a fractal instance within the Anoma ecosystem, Namada employs the same grid pattern, which is also used in Anoma's communications, to subtly unify the two brands.

    • Token Symbols

      Dot grid illustration

      As an extension of the namada logo symbols our core brand graphic asset is the “shielded symbols” which come together to represent shielded multi-asset nature of Namada. The primary use for this is as a supporting texture that grabs attention while highlighting the main feature of the brand

    • Illustrations & Icons

      Token projects illustration

      Namada’s signature brand assets utilize graphic illustrations that are both clean and impactful. The focus is on abstract representation rather than a literal approach, setting the brand apart with a fresh and unique visual language.

    Cool Examples

    Inspiring you to create content of your own ;)

    • Inspiration example - 01
    • Inspiration example - 0
    • Inspiration example - 0
    • Inspiration example - 0
    • Inspiration example - 0
    • Inspiration example - 0

    Use all these assets as a spring board to unleash your energy and creativity to help us expand Namada's brand and vision to a broader audience